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Barry Wishner, |
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The Power Of Execution...How Not To Get Things Done |
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by Barry Wishner |
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The 9 dumbest reasons why leaders
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| 9. | Great Decisions Produce Great Results. Bah Humbug!! |
Talking about doing something is not the same as doing it. When
you've made the decision to do something it's just the beginning
of the process, not the end. Example: Can-Do leaders make the decision
to build a better mousetrap. They design it, they build it and then
they get it to market before the competition.
Exceptional performance is the sum of hundreds of actions and decisions
that take place within companies. Great decisions need great execution!
Great execution is seeing what everyone else is seeing and then
doing something with it that's never been done before.
| 8. | Go back to the good old days. Big mistake. |
In an attempt to avoid making mistakes, some leaders continue
to do things the way they've always done them. No longer do you
have the luxury of hibernating and hanging out until the warm weather
comes.
A state of suspended animation is caused when people and their organizations
are superstitious. They spend more time defending the status quo
and the old way of doing things, more because of the fear of the
future than their love of the past.
"Don't sit on the shore and be satisfied, choose to chance the rapids
and dare to ride the tides," Garth Brooks, Lyrics "The River."
The time to change is when things are going well. Tip toeing in
today's marketplace is the fastest way to commit business suicide
and go the way of the dinosaur.
Mel Ziegler created The Banana Republic and sold it, he created
Republic Tea and sold it, he is now creating ZoZa (urban performance
wear).
To be successful, leaders and their organizations have to avoid
DITWLY (Did It That Way Last Year).
| 7. | All priorities are created equal and the more priorities
the merrier. Where do I begin...? |
"I can't do what 10 people tell me to do so I guess I'll remain
the same," Otis Redding, Lyric "Sitting On The Dock Of The Bay."
In physics, no two things can occupy the same space at the same
time. So why do you assume multitasking is a good thing? Ever feel
like your to-do list is getting out of control? Or have you ever
had the brilliant idea of rolling out 10 priorities and then after
you've rolled them out, no one pays any attention to them? Create
a "stop doing list" of those activities which fail to focus on results
and outcomes.
Great leaders are great simplifiers. Bill Gates took 1000 policies
and procedures at Microsoft and reduced them to 60. The richest
man in the United States realized the importance of simplifying
the process. He saw a problem and took action to fix it.
Execution cannot be another program or flavor of the month. To guarantee
that an execution plan becomes a reality, you have to put it on
the top of the agenda. This helps you avoid the trap where you roll
out a program and your people are more worried about the content
than they are about doing what it takes to make it happen.
| 6. | More meetings and more information guarantee the right
answer. WRONG -- They guarantee confusion! |
The average CEO spends 80% of their time getting ready for and
attending meetings. The 20% that's left hardly seems like enough
time to 'get stuff done.'
Information doesn't provoke action. Knowing about it and doing something
about it are entirely different. The only time information becomes
valuable is when it is courageously executed. Avoid the myth that
it's easier and safer to sit around and intellectualize. It's Not!
"Doing something actually requires you to do something." Dr. Phil
McGraw
When was the last time you did something different after attending
a workshop or a meeting and received new information?
| 5. | Failure is not an option. Can you remember how much you learned from your last failure? |
The real secret is to reward success and failure, and punish inactivity
and sloppy execution.
The secret to failure is to fail fast. A perfect example is the
Edsel. It has been thought of as the biggest failure of all times
in the automotive industry. The biggest failure is actually the
1955 DeSoto. Even though the public showed they weren't interested
in buying the car, they continued to produce it for another 10 years.
The Ford Motor Company pulled the Edsel off the market when they
realized it was a loser. The reality is that leaders get paid to
produce results, not to be right all of the time.
"Success is measured by your ability to maintain enthusiasm between
failures." Winston Churchill
"I'd rather be a failure at something I enjoy than a success at
something I hate," George Burns
If you're unwilling to create a risk taking environment and you're
intolerant of mistakes and failures, you're not moving forward and
being competitive. You pay the same price for doing something half
way as you do for doing it all the way. Why not do it all the way?
| 4. | Accessibility is only necessary when there is a problem
to resolve. Stay hidden and you'll never know when things are going wrong. |
In today's competitive environment, great leaders check their
egos at the door. It's about team members, not them.
"The greatest problem that people in leadership positions face is
the problem of hemorrhoids." Peter Drucker
A desk is a dangerous place to view your customers and employees.
When was the last time you met with a customer face to face to find
out what you're doing right or what you're doing wrong and what
you can do to improve? When was the last time you sought out an
employee to tell them they were doing a great job?
Employees want to see you and feel they can relate to you. Harry
Kraemer, the CEO at Baxter, keeps in touch with his employees. They
have the ability to communicate directly with him at his Internet
address, AskHarry.com.
Face time counts. It allows your people and your customers to get
to know you as a person and what you stand for. It helps to build
trust with your customers and energize your staff.
| 3. | The big eat the small. WRONG!! It's the fast who eat the slow. |
You've got to run just to stay in place. If you stand still you're
going backwards. "Speed, Speed, Speed" is the name of the game.
It used to take a company 10 years to go bankrupt; it can now be
done in 10 months.
"You can Xerox anything that's standing still but you can't copy
anything that's moving." Mike McClelland, Retired President and
CEO, Do-It-Best Hardware
Today's board of directors have put their CEOs on notice. "Fix things
quickly or we'll find someone who will."
| 2. | Mission and Vision Statements have to be lengthy and complicated. No Way! This formula guarantees failure! |
Leaders are often drawn to the sexiness of an elaborate vision,
but it's the focus on simplicity and the discipline of execution
that makes the real difference.
The more people who understand the mission and vision, the more
likely it will get executed. A simplified mission enhances the opportunity
for buy in and adoption.
Consistent execution only occurs when each individual acts in alignment
with the strategic interest and values of the company. If you take
care of your troops, they'll take care of the mission.
Take the example of California Pizza. They have a one word mission
statement, "ROCK." Every one at California Pizza, from the executive
office to the restaurant associates, remembers what "ROCK" stands
for... R=RESPECT, O=OPPORTUNITY, C=CARING, K=KINDNESS. At Modell's
Sporting Goods, their mission is "Listen, Respect, Respond." I can
remember that and so can their employees.
| 1. | Hire people who are talkers and not doers. Just what you need... more noise. |
"The time for talking is over, the time for action is now," Willie
Nelson, Lyrics "Red Headed Stranger."
There is a sign on the wall at Netscape, which reads: "Building
a great company requires 3 things, People, People, People." But
all people are not created equal in business. It's no longer enough
to look at a person's resume to see what they've done in the past.
You should be asking, "what can you do for me tomorrow?"
Tomorrow's successful leaders will be those who become connoisseurs
of talent and focus on hiring A people with A ideas who produce
A results vs. Boring people with Boring ideas who produce Boring
results.
Today's successful companies will be those who focus on hiring employees
who have energy and enthusiasm and push to improve the process and
get stuff done.
Barry Wishner's behind
the scenes interviews of high-powered business leaders, news
making entrepreneurs and ground-breaking mavericks provide a cross-industry
perspective into how they make things happen.
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